Publication of »Die Reklame«, the magazine of the
Association of German Advertising Professionals, began in Berlin
in 1919. Advertising as a means of promoting the sale of products
and services had been rising ever since the middle of the 19th century.
To stimulate interest in the midst of an ever swelling flood of
advertising, more and more attention was paid to the design of advertising
media. »Die Reklame« covered several subjects like announcements,
commercials, advertisements abroad and classified advertisements
and offered contributions about the art of printing, photography
and the design of advertising texts. Original advertising media
such as brochures, collapsible boxes, labels and trademarks were
affixed as illustrations and packaging designs were introduced.
Renowned artists presented sample posters and advertisements.
The issues of »Die Reklame« mirror the development of
the German advertising industry. They give insight into a great
variety of printing technologies and materials as well as into the
artistic design of pictures and type. The magazine makes quite an
impression on the reader through its unusually intense colours and
the brilliance of its advertising prints.