Aleksei Kruchenuikh and Velimir Khlebnikov are two of the most
important representatives of futurism in Russian literature. They
called themselves cubofuturists, thus expressing their bond with
Kruchenuikh coined the name »zaumnuy yazuik« for
the new language of cubofuturistic poetry, which was later also
called »zaum«. »Slovo kak takovoe« (The Word as Such) was published
in 1913. The authors called on their readers to revolutionise
syntax, shatter metrics, develop new rhymes and to give words new
contents or rob them of their semantic content.
drawing of the Russian artist and theoretician Kazimir Malevich
appears on the cover. Malevich is regarded as the most radical
advocate of abstract art in Russia.